Gemini x Mclaren Silverstone

For McLaren’s home race at Silverstone, THE·TEAM built an integrated London experience designed to bring fans closer to Gemini.

The work spanned The Gemini Paddock, an immersive fan space featuring the McLaren x Silverstone livery and live Gemini experiences, alongside East London billboards, helmet designs, a photobooth, creator activations, hosted dinners, and social content.

A cross-functional effort spanning creative, strategy, production, experiential, creators, and hospitality across the US and UK.