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Client - STRAVA

Year - 2021

Motion Graphics

Produced assets that were print ready for billboards, murals and store front displays.

Team - Gary Williams Jr. (CCO), Ashlee Green (Account Director), Trevor Wentt (Video Editor), Neha Mathew (Designer), Jen Guvstason & Afika Nxumalo (Copy)
 

Creative Theory Agency was tasked with creating a campaign highlighting the everyday athlete and redefining what it means to be an athlete. Deliverables included a series of videos shot around the world highlighting stories of athletes. 

As the designer on this project I worked closely with the video editor to bring the in app product UI to life by animating the assets to create a more engaging and personal story.