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#BUYBLACK

Client - META

Year - 2021

OOH Production

Produced assets that were print ready for billboards, murals and store front displays.

Team - Gary Williams Jr. (CCO), Izzy Holmes (Project Manager), Roxy Weisbard (Art Director), Neha Mathew (Designer)

Creative Theory Agency was tasked with creating numerous assets for Meta's #BuyBlack campaign featuring Black owned businesses. This out of home series could be seen on billboards across Los Angeles as well as a mural and pop up store front display.

As the production designer on this project, I used the Buy Black branding to create a variety of print ready assets based on the dimensions provided for a variety of OOH postings and displays.