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50 YEARS OF
THE SWOOSH
Client - Nike x House of Hoops
Year - 2021
Digitally led campaign
Creative assets for HOH's owned social
platforms that are extendable to other
digital levers (IG, Reels, TikTok, Web and E-Mail.
Team - Gary Williams Jr. (CCO), Hannah Strickland (Account Director), Jennifer Gustavson (Copywriter), Neha Mathew (Designer)
In celebration of the 50th anniversary of the Nike swoosh, Creative Theory Agency was tasked with creating a compelling heritage/vintage basketball story that appeals to the HOH consumer, while leveraging this opportunity to reinforce HOH’s reputation as a lifestyle player off the court.
As the lead designer on this project, I created social assets for IG stories, feed and reels that acted in 2 phases. The first phase highlighted the shoes and the second highlighted on and off the court moments, and the flexibility of the shoes as a lifestyle player. Working closely with the Chief Creative Officer, Account Director and Copywriters to bring this campaign to life on social and influencer marketing.
